O O´Dwyer’s, serviço de notícias e informações de RP, trouxe na sua edição deste mês de maio o ranking contendo as 123 maiores empresas de Relações Públicas, em faturamento anual, dos EUA. A Edelman é a maior empresa em receita: 854 milhões de dólares em 2015, crescimento de 7,2% em relação ao ano anterior, e 5.936 funcionários. A segunda empresa listada é a APCO Worldwide com 680 funcionários e faturamento de 119 milhões de dólares.
Os números demostram que há um crescimento do mercado de RP nos EUA. As empresas de RP tornaram-se grandes corporações e se aproximam cada vez mais das agências de publicidade em número de funcionários e receita, levando em consideração que essas agências apresentam valores maiores em função de seus departamentos de mídia, que movimentam os recursos de seus clientes.
Chama a atenção o fato de algumas das empresas apresentarem em seu portfolio serviços como “transactions & special situations” que incluem ativismo e governança, M&A/merger and acquisitions, IPO e bankrupcy and reestructuring. Antes estas situações eram conduzidas exclusivamente nos planos legal e financeiro. Esta parece ser uma tendência cada vez maior das empresas de RP: operar em mercados críticos que podem ser afetados pelos humores do mercado financeiro e que demandam planejamento de ações de comunicação.
A lista não apresenta as empresas de Relações Públicas e Assessoria de imprensa tipo “boutique de comunicação” (como a Art Presse), que também é uma tendência, e sim as chamadas “empresas de departamento” que englobam diversos tipos de serviços e operam como grandes escritórios. Segue o ranking completo:
|
Empresa, cidade, estado |
Receita em 2015 (US$) |
Nº de empregados |
Variação da receita em relação a 2014 (%) |
|
|
1. |
Edelman, New York, NY |
854,576,000 |
5,936 |
+7.2 |
|
2. |
APCO Worldwide, Washington, DC |
119,858,300 |
680 |
+1.4 |
|
3. |
WE, Bellevue, WA |
98,782,000 |
645 |
-7.4 |
|
4. |
W2O Group, San Francisco, CA |
95,010,000 |
427 |
+15.0 |
|
5. |
Ruder Finn, New York, NY |
74,000,000 |
535 |
0 |
|
6. |
Finn Partners, New York, NY |
71,481,000 |
476 |
+35.3 |
|
7. |
LEWIS, San Francisco, CA |
68,585,000 |
568 |
+11.6 |
|
8. |
ICR, New York, NY |
56,208,757 |
153 |
+10.8 |
|
9. |
Zeno Group, New York, NY |
47,343,821 |
317 |
+18.6 |
|
10. |
PadillaCRT, Minneapolis, MN |
34,813,666 |
190 |
+10.1 |
|
11. |
Global Strategy Group, New York, NY |
31,000,000 |
87 |
-4.5 |
|
12. |
Racepoint Global, Boston, MA |
29,247,347 |
194 |
+7.2 |
|
13. |
Coyne PR, Parsippany, NJ |
27,000,000 |
184 |
+17.3 |
|
14. |
G&S Business Communications, New York, NY |
25,012,724 |
142 |
+1.7 |
|
15. |
Regan Communications Group, Boston, MA |
24,547,269 |
87 |
+2.0 |
|
16. |
Prosek Partners, New York, NY |
24,400,000 |
102 |
+20.2 |
|
17. |
Taylor, New York, NY |
22,100,000 |
105 |
+1.8 |
|
18. |
5W Public Relations, New York, NY |
21,467,473 |
133 |
+13.2 |
|
19. |
French | West | Vaughan, Raleigh, NC |
21,166,208 |
96 |
+12.9 |
|
20. |
Fahlgren Mortine, Columbus, OH |
20,554,236 |
119 |
+10.4 |
|
21. |
Hunter PR, New York, NY |
20,500,000 |
102 |
+2.0 |
|
22. |
LEVICK, Washington, DC |
19,586,431 |
71 |
+13.7 |
|
23. |
Peppercomm, New York, NY |
18,234,544 |
88 |
+11.9 |
|
24. |
Jackson Spalding, Atlanta, GA |
18,172,771 |
122 |
+12.7 |
|
25. |
Spectrum, Washington, DC |
14,840,000 |
60 |
+83.5 |
|
26. |
IMRE, LLC, Baltimore, MD |
14,600,000 |
85 |
+9.0 |
|
27. |
Rasky Baerlein Strategic Communications, Boston, MA |
14,105,981 |
44 |
+6.9 |
|
28. |
Cooney Waters Unlimited, New York, NY |
14,020,725 |
46 |
-9.1 |
|
29. |
Makovsky, New York, NY |
13,500,000 |
60 |
+2.3 |
|
30. |
Zimmerman Agency, Tallahassee, FL |
13,300,000 |
48 |
+9.0 |
|
31. |
PAN Communications, Boston, MA |
13,161,819 |
94 |
+24.1 |
|
32. |
RF | Binder Partners, New York, NY |
12,700,000 |
68 |
0 |
|
33. |
Inkhouse Media + Marketing, Waltham, MA |
12,110,173 |
80 |
+34.3 |
|
34. |
Max Borges Agency, Miami, FL |
11,842,541 |
65 |
+10.6 |
|
35. |
Merritt Group, McLean, VA |
11,119,100 |
54 |
+9.2 |
|
36. |
Highwire PR, San Francisco, CA |
10,994,175 |
55 |
+33.9 |
|
37. |
Gold PR, Corona, CA |
10,512,180 |
4 |
+65.8 |
|
38. |
Davies, Santa Barbara, CA |
10,392,086 |
32 |
+4.0 |
|
39. |
Crosby, Annapolis, MD |
10,055,190 |
48 |
-3.7 |
|
40. |
ReviveHealth, Nashville, TN |
10,000,500 |
45 |
+12.6 |
|
41. |
Hoffman Agency, The, San Jose, CA |
9,985,000 |
28 |
-2.7 |
|
42. |
Development Counsellors Int’l (DCI), New York, NY |
9,617,526 |
47 |
+5.9 |
|
43. |
Bliss Integrated Communication, New York, NY |
9,495,000 |
49 |
+40.0 |
|
44. |
Podesta Group, Washington, DC |
9,020,909 |
20 |
+10.3 |
|
45. |
Bateman Group, San Francisco, CA |
8,643,281 |
46 |
+28.9 |
|
46. |
FoodMinds, Chicago, IL |
8,287,748 |
33 |
+2.6 |
|
47. |
Dodge Communications, Alpharetta, GA |
7,736,000 |
50 |
+8.7 |
|
48. |
rbb Public Relations, Miami, FL |
7,605,889 |
45 |
+18.8 |
|
49. |
360 Public Relations, Boston, MA |
7,504,871 |
44 |
+14.6 |
|
50. |
Gregory FCA, Ardmore, PA |
7,500,000 |
55 |
+10.3 |
|
51. |
Jarrard Phillips Cate & Hancock, Brentwood, TN |
7,421,545 |
26 |
+21.8 |
|
52. |
Quinn, New York, NY |
7,303,494 |
58 |
+34.4 |
|
53. |
Lambert, Edwards & Associates, Grand Rapids, MI |
7,058,000 |
42 |
+3.2 |
|
54. |
Lou Hammond & Associates, New York, NY |
6,966,994 |
40 |
+3.2 |
|
55. |
Walker Sands Communications, Chicago, IL |
6,939,903 |
63 |
+52.1 |
|
56. |
Greentarget Global LLC, Chicago, IL |
6,834,979 |
38 |
+9.7 |
|
57. |
McNeely Pigott & Fox Public Relations, Nashville, TN |
6,806,534 |
59 |
0 |
|
58. |
JPA Health Communications, Washington, DC |
6,056,952 |
29 |
+30.8 |
|
59. |
J Public Relations, New York, NY |
6,015,467 |
46 |
+25.1 |
|
60. |
Cerrell Associates, Los Angeles, CA |
5,948,056 |
25 |
+18.6 |
|
61. |
Public Communications Inc., Chicago, IL |
5,830,475 |
48 |
-7.6 |
|
62. |
Moore Communications Group, Tallahassee, FL |
5,782,153 |
34 |
+40.7 |
|
63. |
CooperKatz & Co., New York, NY |
5,581,445 |
35 |
+16.5 |
|
64. |
Sachs Media Group, Tallahassee, FL |
5,468,382 |
28 |
+6.6 |
|
65. |
Dukas Linden Public Relations, New York, NY |
5,264,021 |
21 |
+15.1 |
|
66. |
Singer Associates, Inc., San Francisco, CA |
4,736,816 |
20 |
-28.9 |
|
67. |
Konnect Public Relations, Los Angeles, CA |
4,735,131 |
36 |
+46.7 |
|
68. |
KYNE, New York, NY |
4,592,165 |
19 |
+25.8 |
|
69. |
L.C. Williams & Associates, Chicago, IL |
4,459,649 |
23 |
-5.3 |
|
70. |
Status Labs, Austin, TX |
4,414,872 |
29 |
+55.7 |
|
71. |
MCS Healthcare Public Relations, Bedminster, NJ |
4,339,299 |
20 |
+52.3 |
|
72. |
Randle Communications, Sacramento, CA |
4,173,887 |
18 |
+21.4 |
|
73. |
Hawkins Int’l Public Relations, New York, NY |
4,025,000 |
29 |
+17.3 |
|
74. |
LANE, Portland, OR |
3,986,728 |
23 |
+3.6 |
|
75. |
Beehive Strategic Communication, St. Paul, MN |
3,843,700 |
10 |
+41.5 |
|
76. |
Nancy J. Friedman Public Relations Inc., New York, NY |
3,840,000 |
23 |
+8.4 |
|
77. |
Intermarket Communications, New York, NY |
3,755,000 |
14 |
-1.6 |
|
78. |
Standing Partnership, St. Louis, MO |
3,648,421 |
20 |
-4.6 |
|
79. |
North 6th Agency (N6A), New York, NY |
3,434,669 |
28 |
+65.9 |
|
80. |
Hotwire, New York, NY |
3,137,558 |
17 |
-4.8 |
|
81. |
SPM Communications, Dallas, TX |
3,006,606 |
21 |
+25.4 |
|
82. |
Fiona Hutton & Associates, Inc., Los Angeles, CA |
2,990,440 |
8 |
-2.5 |
|
83. |
Schneider Associates, Boston, MA |
2,896,296 |
17 |
+9.6 |
|
84. |
Trevelino/Keller, Atlanta, GA |
2,876,746 |
20 |
-9.5 |
|
85. |
Ripp Media/Public Relations, New York, NY |
2,598,311 |
7 |
+3.7 |
|
86. |
LaVoieHealthScience, Boston, MA |
2,517,515 |
10 |
+100.0 |
|
87. |
Cashman + Katz Company, Glastonbury, CT |
2,485,000 |
26 |
+16.4 |
|
88. |
Wilbert Group, The, Atlanta, GA |
2,470,664 |
10 |
+58.4 |
|
89. |
Idea Grove, Dallas, TX |
2,368,272 |
24 |
+20.8 |
|
90. |
BoardroomPR, Ft. Lauderdale, FL |
2,300,000 |
16 |
0 |
|
91. |
Lovell Communications, Nashville, TN |
2,261,093 |
13 |
+27.3 |
|
92. |
Gatesman+Dave, Pittsburgh, PA |
2,134,000 |
73 |
+18.6 |
|
93. |
Verasolve, Potomac, MD |
2,132,410 |
15 |
+79.4 |
|
94. |
Didit Communications, LLC, New York, NY |
2,022,112 |
15 |
+35.2 |
|
95. |
Landis Communications, San Francisco, CA |
1,999,050 |
20 |
+38.9 |
|
96. |
Hodges Partnership, The, Richmond, VA |
1,994,343 |
14 |
-1.9 |
|
97. |
Crosswind Media & Public Relations, Austin, TX |
1,900,000 |
21 |
+7.8 |
|
98. |
Marketing Maven Public Relations, Camarillo, CA |
1,825,595 |
14 |
+48.9 |
|
99. |
BLAZE, Santa Monica, CA |
1,768,589 |
10 |
+5.0 |
|
100. |
O’Malley Hansen Communications, Chicago, IL |
1,730,000 |
15 |
+2.4 |
|
101. |
Perry Communications Group, Sacramento, CA |
1,674,250 |
9 |
+5.2 |
|
102. |
Devine + Partners, Philadelphia, PA |
1,449,683 |
6 |
+18.2 |
|
103. |
Wise Public Relations, New York, NY |
1,430,000 |
5 |
+30.0 |
|
104. |
Rosica Communications, Paramus, NJ |
1,375,533 |
9 |
+3.9 |
|
105. |
Butin Integrated Communications, St. Simons Island, GA |
1,314,646 |
7 |
+16.7 |
|
106. |
Power Group, The, Dallas, TX |
1,235,829 |
9 |
+18.4 |
|
107. |
Maccabee, Minneapolis, MN |
1,198,973 |
10 |
+9.4 |
|
108. |
Champion Management Group, Dallas, TX |
1,081,225 |
11 |
+38.3 |
|
109. |
Rock Orange, Miami, FL |
1,059,917 |
26 |
+11.4 |
|
110. |
Red Sky PR, Boise, ID |
1,052,566 |
9 |
0 |
|
111. |
KCD Public Relations, San Diego, CA |
1,014,928 |
7 |
+58.5 |
|
112. |
TransMedia Group, Boca Raton, FL |
1,007,231 |
6 |
-15.9 |
|
113. |
Feintuch Communications, New York, NY |
819,467 |
4 |
+22.9 |
|
114. |
Butler Associates LLC, New York, NY |
811,425 |
5 |
-1.7 |
|
115. |
Leverage PR Inc., Austin, TX |
805,596 |
7 |
+28.3 |
|
116. |
Karbo Communications, San Francisco, CA |
758,572 |
10 |
+99.8 |
|
117. |
WordWrite Communications LLC, Pittsburgh, PA |
718,655 |
6 |
+3.4 |
|
118. |
Hemsworth Communications, Ft. Lauderdale, FL |
669,108 |
7 |
+138.1 |
|
119. |
Weiss PR, Baltimore, MD |
651,925 |
3 |
+17.6 |
|
120. |
Stuntman PR, New York, NY |
617,500 |
4 |
-6.3 |
|
121. |
Bizcom Associates, Addison, TX |
595,490 |
5 |
+7.5 |
|
122. |
AMP3 Public Relations, New York, NY |
248,501 |
4 |
+21.7 |
|
123. |
Notability Partners LLC, Austin, TX |
30,364 |
1 |
0 |
